What is a Limiting Belief and why is it important?

Jimmy is an entrepreneur that is both creative and intelligent in the F&B industry. His offerings were great tasting and well presented, business location has high traffic and market segment was affluent. Yet his business wasn't doing as great as he envisioned it to be. You see deep down inside Jimmy has limiting beliefs about himself and his business that he was unaware of. So one day we set out to identify those limiting beliefs.

So what is a Limiting Belief and how does it affect a person's ability to achieve what he or she wants? Well, a belief is a thought that we adopt and accepted to be truth about our ability to do something. This so called 'truth' is only applicable to ourselves and not to others. Therefore, a Limiting Belief is a belief that we accepted to be truth in regards to our inability to perform in a certain way. It limits us from doing something. A limiting belief prevent the person from seeing the possibilities of successful performance hence stopping the person from those actions before it even begun. A person with limiting beliefs will not be able achieve a greater measure of success even though they were surrounded by people who told them that they could. It is a dis-ability that is self imposed. A limiting beliefs keeps you from realising your full potential for success.

​You can identify a person's limiting beliefs by the word "can't". Anytime you hear a person says "I can't..." or " I don't believe I can..." that's pointing to a limiting belief. Jimmy had a few of those. "I can't do small talk with people who comes in to my cafe", "I don't believe I am good at selling", "I don't believe my stuff is better than the famous brands". Think about it for awhile, it's really hard for a person to entertain the possibilities of something while he is still having a limiting belief, isn't it? Because that's the function of a limiting belief, it is to limit you and me! Until and unless those limiting beliefs are removed we will not be able to fully move towards achieving the kind of success we want for our lives. Just imagine how your life would be without limiting beliefs, how would your career or business be? How would your health be? How would your relationships be? It would be absolutely fantastic! That's what a life that is filled with empowering beliefs will do for you..and the truth is, it has for many.

We sat down to uncover Jimmy's limiting beliefs and setup a Breakthrough Coaching for him in the coming week. We removed Jimmy's limiting beliefs, negative emotions and aligned his business values to reflect his passion and creativity. Business took a different turn and today Jimmy is thinking about having his second outlet. Give yourself the gift of freedom, look for a breakthrough coach. Look for one that is trained in Breakthrough Coaching with Time Line Therapy™ and NLP, it helps.

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